This phase allows the team to understand the target market, the business environment, and consumers/users in order to develop strategies for solutions that gracefully bridge business goals and user needs.

  • Define project intent and constraints
  • Review business environment
  • Research consumers/users
  • Define user personas
  • Identify user goals
  • Evaluate current solution
  • Synthesize and document findings
  • Describe solution concept
  • Business Environment Review
  • Brand Assessment
  • User Profiles
  • Personas
  • User Goals
  • Design Brief
Results (Outputs)
The work in this phase produces achievable, measurable success criteria and clear guidelines to design the solution.